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Penguin Young Readers Redesign

The Penguin Young Readers website redesign was part of a corporate initiative by Penguin Random House to integrate static HTML based sites into the Wordpress platform. Penguin Young Readers is a division of Penguin Random House, and the website is a subsite of Penguin.com   


As lead designer, I worked closely with project managers, developers, and corporate stakeholders to create a design focused on a unique user experience within the larger Penguin site and brand. The new site required a unique look and feel that showed a change in audience, but maintained a strong connection to it’s parent site, penguin.com. To accomplish this, I incorporated a secondary navigation and color code system based on age range. The design focused on creating modular elements that content authors could easily rearrange, add, or remove to create a site that feels dynamic.