Beaks & Geeks
Beaks & Geeks required a unique identity that retained the Penguin brand standards. To create an identity that can be utilized across multiple platforms, I created a branding set including imagery, typography, color and pattern elements. The set allows for the use of a stand alone element such as the logo, or the combination of multiple elements. To strengthen the connection between Penguin and Beaks & Geeks, I utilized the Penguin typeface and color palette.